Did you know that Howick, a small town nestled in the heart of the Midlands Meander, has been designated a UNESCO City of Crafters? A place known for its slower pace, fresh air, and strong sense of community is now also internationally recognised for its creativity — and we couldn’t be prouder.
Howick has long attracted people looking for a healthier, more balanced way of living. Retired couples, families, and creatives alike have found a home here, drawn by the beauty of the landscape and the warmth of the community. What
many don’t realise is that this quiet Midlands town is also alive with makers, artists, and craftspeople whose work is deeply rooted in tradition, skill, and storytelling.
As part of the Midlands Meander, this UNESCO recognition shines a light on the region’s rich creative heritage. From studios and workshops to galleries, markets, and hidden gems along the route, creativity is woven into everyday life here. It’s not about rushing from one stop to the next — it’s about taking your time, meeting the people behind the craft, and discovering something meaningful along the way.
The newly envisioned Creative Midlands Route builds on this spirit, inviting visitors to meander with intention — to explore handmade, locally crafted treasures while enjoying the natural beauty, hospitality, and slower rhythm the Midlands is known for.
So next time you’re looking for a getaway that feeds the soul, come and see for yourself. Wander the back roads, meet the makers, enjoy a coffee or a farm-style lunch, and experience why Howick’s recognition as a UNESCO City of Crafters feels so right at home in the Midlands Meander.
Come for the craft. Stay for the lifestyle. And enjoy the journey in between.
